« All work
[ Case study ] — Creator economy

AI sales agents that turn social-media messages into booked calls

AI that replies to Instagram, WhatsApp and Telegram messages and books calls. Used by 5,000+ creators.

BooSendMentor AISaaS platformLive2025
BooSend — product screenshot
BooSend product screenshotboosend.ai
ClientMentor AI
IndustryCreator economy
ProductSaaS platform
My roleLead engineer
[ 01 / 07 ] — About the client

Who it’s for

Mentor AI helps creators, coaches and agencies sell through social media. Their audiences comment, reply to stories and send DMs all day — far more than a person can answer.

[ 02 / 07 ] — The challenge

What needed to change

Manual replies don’t scale, slow replies lose sales, and cheap automation tools get accounts flagged. Creators needed something that answers like they would, qualifies the lead and books the call — safely, on official channels.

[ 03 / 07 ] — The build

What I built

  1. [01]
    A drag-and-drop builder where creators design conversations as a flowchart
  2. [02]
    Triggers on comments, story replies, DMs and live comments — by keyword or by the intent behind a message
  3. [03]
    AI agents that answer from the creator’s own knowledge, qualify leads and book calls
  4. [04]
    AI voice notes that the agent can send and understand
  5. [05]
    One inbox for every channel, with team members assigned to conversations
  6. [06]
    WhatsApp and Telegram agents alongside Instagram
  7. [07]
    Connections to calendars, CRMs and sheets (GoHighLevel, Google Calendar, Cal.com, Notion, Airtable, Slack and more)
  8. [08]
    An app available in 10 languages
[ 04 / 07 ] — How it works

How it works, step by step

  1. [01]

    A follower comments or sends a DM

  2. [02]

    BooSend spots the keyword or intent

  3. [03]

    The AI agent replies and qualifies

  4. [04]

    It books a call or sends a voice note

  5. [05]

    The lead lands in the creator’s CRM

[ 05 / 07 ] — Results

Results so far

5,000+

creators on the platform (BooSend’s public figure)

3

messaging channels: Instagram, WhatsApp, Telegram

Meta

approved Tech Provider — official messaging APIs

[ 06 / 07 ] — Key decisions

Decisions that mattered

  1. [01]
    A visual flow builder instead of settings screens, so creators can see and change a conversation at a glance.
  2. [02]
    Official Meta messaging APIs instead of scraping, so creators’ accounts stay safe.
  3. [03]
    A serverless automation engine, so running costs grow only with real usage.
[ 07 / 07 ] — Under the hood

The technology

React / Next.jsReact FlowSupabase (PostgreSQL, Edge Functions, storage)Meta Instagram & WhatsApp APIsTelegram Bot APIElevenLabs voiceLLM agents with knowledge bases

For the technically curious. You don’t need to know any of this to work with me.

[ Get started ] — Book a call

Have something to build?

Tell me what’s slowing your business down. I’ll tell you honestly what software can fix — and what it can’t.

[01]Project

Product build

From idea to launched product. Clear scope, weekly releases.

[02]Ongoing

Ongoing partner

Your part-time technical lead: new features, fixes and advice every month.

[03]Add-on

Add AI to your business

An AI assistant, automation or private AI added to what you already run.